PUMA

New Collection, Video + Illustration

PUMA

New Collection, Video + Illustration

SELECTED.

SELECTED.

PUMA is best known for its sportswear goods and has made a significant effort in expanding its influence in the lifestyle + fashion world through various collaborations with Alexander McQueen, Rihanna, Selena Gomez, Tsugi Kori, or Alexander Wang. We have been commissioned to work with some of the latest PUMA creations. Cooperating with modern successor of pop-art pioneers we managed to adapt images of the past, abstract them and put them into today´s social context.

PUMA is best known for its sportswear goods and has made a significant effort in expanding its influence in the lifestyle + fashion world through various collaborations with Alexander McQueen, Rihanna, Selena Gomez, Tsugi Kori, or Alexander Wang. We have been commissioned to work with some of the latest PUMA creations. Cooperating with modern successor of pop-art pioneers we managed to adapt images of the past, abstract them and put them into today´s social context.